For more than 20 years, I have helped organizations tackle gnarly issues of content quality, website ownership, digital transformation, brand activation, and more.

I believe in an empathetic, collaborative, and human-centered approach to creating solutions that are sensible, actionable, and sustainable over time.

By asking smart questions and holding ourselves accountable to the answers we find, we can achieve great things.

Services

Wooden dock overlooking a river during sunset with colorful sky and silhouetted trees.

Expertise

Branding & Content Strategy

Define what you want to say, how to say it across your digital platforms, and how to keep your efforts sustainable over time. I can create impactful brand messaging and a corresponding digital content strategy, as well as overhaul your editorial planning processes to support activation of the strategy.

Website Audits & Strategy

Planning a website redesign, or just need to understand the current state and create a plan to move forward? I have led several dozen website redesign projects and can point you in the right direction.

Fractional Digital Leadership

I can help guide your team toward a fundamental repositioning of your digital strategy to set you up for future success. This can entail interim team leadership, organizational assessment, ecosystem roadmapping, brand activation, and/or content operations guidance.

Digital Governance

Governance helps you stay accountable to your strategy while keeping your efforts sustainable. I can assess your current governance model, training & documentation, publishing workflows, roles and responsibilities, quality assurance process, policies, culture, and more.

Organizational Assessments

Is your team aligned to the digital requirements of your organization’s strategic objectives? And the digital expectations of your primary audiences? I can help evaluate your team’s roles, skills, workflows and processes through this critical lens.

Workshops & Training

Virtual or on-site custom training can help digital teams get hands-on practice activating brand messaging, editorial process, web governance, and more.

Assessments

Digital challenges can feel overwhelming. Where do you start? I can conduct a comprehensive assessment that functions as a diagnostic, identifying opportunities and problems while yielding a roadmap for next steps and a vision of the optimal end state.

I offer three core types of assessments, but can tailor my approach to your needs. The common denominator? Identifying opportunities to improve efficiency, increase effectiveness, and better align resources to strategic objectives.

  • The effectiveness of your digital platforms is reinforced by governance, which helps your editorial process remain accountable to your strategy and sustainable for your organization.

    An assessment of your current governance model addresses training & documentation, publishing workflows, roles and responsibilities, quality assurance, policies, culture, and more.

  • It’s not enough to just publish content — you have to publish the right content. That means having a messaging foundation to ground your editorial decision-making, a strategic process for making those decisions, a team empowered to do the right work the right way, a targeted distribution plan, and a measurement framework to help you keep learning from content outcomes.

    My assessment will explore these areas of your digital publishing and make actionable recommendations for improvement.

  • A website redesign is no longer enough. To truly improve the digital user experience and ensure our digital platforms are working in concert while aligned to strategic objectives, we must evaluate the whole of the digital ecosystem.

    My assessment of your digital properties, tools, teams, systems, and processes will yield a roadmap to wrangling your digital ecosystem.

Workshops

I can deliver on-site or virtual workshops that empower your team to use digital platforms to drive impact.

  • Identify governance priorities for your organization and approaches to address them.

  • Using an approach created by noted content strategist Margot Bloomstein, we will create a message architecture to guide how your organization expresses who it is and where it’s going.

  • Train your team on how to use your website as a brand-aligned communications tool

Let’s Work Together

I love helping organizations tackle complex digital communications and marketing challenges. If that sounds like you, then I’m excited to hear more.