For more than 20 years, I have helped organizations tackle gnarly issues of content quality, website ownership, digital transformation, brand activation, and more.

I believe in an empathetic, collaborative, and human-centered approach to creating solutions that are sensible, actionable, and sustainable over time.

By asking smart questions and holding ourselves accountable to the answers we find, we can achieve great things.

Services

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Expertise

Branding & Content Strategy

Define what you want to say, how to say it across your digital platforms, and how to keep your efforts sustainable over time. I can create impactful brand messaging and a corresponding digital content strategy, as well as overhaul your editorial processes to support brand activation.

Website Audits & Strategy

Planning a website redesign, or just need to understand the current state and create a plan to move forward? I have led several dozen website redesign projects and guide your team through a comprehensive discovery to define a sensible, sustainable strategy.

Fractional Digital Leadership

I can help guide your team toward a fundamental repositioning of your digital strategy to set you up for future success. This can entail interim team leadership, organizational assessment, ecosystem roadmapping, brand activation, and/or content operations guidance.

Website Redesign Consultant

Didn’t get what you needed out of your website redesign contract? I can assess the state of the project and recommend the best approach to get back on track. Haven’t started yet? I can help create the RFP and assess vendors to ensure you find the optimal partnership to achieve your goals.

Speaking

Organizing a team retreat, conference, professional development, or other special event? I can deliver a keynote, a training, or an educational session that fits into your agenda.

Digital Governance

Governance helps you stay accountable to your strategy while keeping your efforts sustainable. I can assess your current model — training & documentation, publishing workflows, roles and responsibilities, quality assurance, policies, culture, and more — and deliver improvements.

Workshops & Speaking

Organizational Assessments

Is your team aligned to the digital requirements of your organization’s strategic objectives? And the digital expectations of your primary audiences? I can help evaluate your team’s roles, skills, workflows and processes through this critical lens.

Custom Training

Virtual or on-site custom training workshops can help digital teams get hands-on practice activating brand messaging, editorial process, web governance, and more.

Foundational Engagements

Discovery, Assessment, Findings, & Roadmap

Digital challenges can feel overwhelming. Where do we start?

Foundational Engagements are a comprehensive and collaborative approach to figuring out the way forward, that entail four activities:

  • Discovery — understanding who you are, what you have, and where you’re trying to go, identifying challenges and opportunities along the way

  • Audit & Assessment —digging into the details and evaluating the current state through a strategic lens

  • Report & Recommendations —synthesizing the findings into insights and setting a vision for the optimal end state

  • Implementation Workshop — working with your team to build an actionable roadmap of next steps to achieve your goals

I offer four core Foundational Engagements, but can tailor my approach to your needs. The common denominator? Finding ways to improve efficiency, increase effectiveness, and better align resources to strategic objectives.

  • The effectiveness of your digital platforms is reinforced by governance, which helps your editorial process remain accountable to your strategy and sustainable for your organization.

    An assessment of your current governance model addresses training & documentation, publishing workflows, roles and responsibilities, quality assurance, policies, culture, and more.

  • It’s not enough to just publish content — you have to publish the right content. That means defining the priorities that ground your editorial decision-making, a strategic process for making those decisions, a team empowered to do the right work the right way, a targeted distribution plan, and a measurement framework to help you keep learning from content outcomes.

    My assessment will explore these areas of your digital publishing and make actionable recommendations for improvement.

  • A website redesign is no longer enough. To truly improve the digital user experience and ensure our digital platforms are working in concert while aligned to strategic objectives, we must evaluate the whole of the digital ecosystem.

    My assessment of your digital properties, tools, teams, systems, and processes will yield a roadmap to wrangling your digital ecosystem.

  • First, we assess the current state of your brand expression. Then we adapt your brand standards to a message architecture for your digital platforms, or if need be, create a new message architecture that frames your communication priorities.

    With that foundation in place, we can build a content strategy that translates brand messaging pillars to actionable, measurable digital comms standards and tactics

Workshops

Hands-on Training for Your Team

I can deliver on-site or virtual workshops that empower your team to use digital platforms to drive impact.

  • Identify governance priorities for your organization and approaches to address them.

  • Using an approach created by noted content strategist Margot Bloomstein, we will create a message architecture to guide how your organization expresses who it is and where it’s going.

  • Train your team on how to use your website as a brand-aligned communications tool

Let’s Work Together

I love helping organizations tackle complex digital communications and marketing challenges. If that sounds like you, then I’m excited to hear more.